February 17, 2026

Apple’s Phoenix Moment: How Vision Turned Near Failure into the World’s Most Powerful Brand

When the World Counted Apple Out In 1997, Apple was almost finished. The company’s  Market share had collapsed to just 3%. Losses crossed $1 billion. The company’s product lineup was messy and unfocused. Industry experts openly predicted Apple’s collapse and possible death. To most people, Apple looked like yesterday’s company, a brand that had already

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